Browse Month by April 2017

How to Prevent Dehydration While Swimming

Dehydration or hypohydration refers to the loss of water within the body. It can occur at any time, within any sport and should be avoided as it can cause further complications within the body. It is caused by a prolonged physical activity, among other things, where water has not been consumed at an adequate level.

Although in the water, swimming is a strenuous sport that can induce dehydration – especially when one is swimming for long periods of time. It is important to keep hydrated to maintain endurance, health and balance through the body while partaking in the sport. Here are some ways that can help to prevent dehydration while swimming.

It is important to know the symptoms of dehydration – and check for these symptoms regularly should you be immersed in the water for extended periods of time. These symptoms are the increased urge to urinate, a dry mouth, or swollen tongue – and weakness, dizziness and fatigue. Although there is an increased urge to urinate, there may be little urination that actually occurs. When one is dehydrated, the urine is often stronger in color when one is suffering from dehydration.

The first way that we can prevent dehydration while swimming is to ensure that proper amounts of water are being consumed. Breaks should be taken every fifteen to twenty minutes to consume at least eight ounces of water, or another beverage – a healthy beverage. Drinking water from the pool, lake or ocean should be avoided as these water sources can contain salt, chemicals and bacteria that can induce further dehydration. Just because we are in the water, does not mean we have to stop drinking water. Swimming is exercise, and with any exercise we are losing moisture from the body – and it is important to replenish this moisture.

They say that swimmers are more prone to dehydration because it causes high levels of exertion in the body, but swimmers do not feel the urge to drink because they are immersed within the water and therefore the brain is not aware of the need for water, and other liquids. To prevent this, take specified breaks from the exercise to drink water, and ensure that at least a half gallon of water is being consumed each day – to prevent these swimming dehydration risks.

When treating dehydration at home, it is important to replenish the liquid that has been lost from the body – but not too quickly, as this can cause uncomfortable feelings within the stomach. Using ice chips or sports drinks high in electrolytes will help replenish and rejuvenate the system that has suffered from dehydration.

With the combination of heat and humidity, and water – your body is more than likely losing water while swimming. This combined with the perspiration, and high heart rate is combinations that can create dehydration. Be sure to keep hydrated while participating in swim meets, especially children – and especially at an outdoor pool in high temperatures.

Dehydration is a dangerous illness that causes severe electrolyte imbalance. The treatment for severe dehydration is intravenous fluids – therefore, medical attention should be sought for any child or adult suffering from prolonged dehydration, as to avoid any damage to the body.

Source by Brenda Williams


Why Therabreath is Better Than Any Other Oral Care Product

1/ TheraBreath active component are soothing and produces Oxidizing Power once it enters the mouth. This stabilization procedure permits TheraBreath to have maximum 3 year shelf life. When any of the TheraBreath products enter your mouth, a chemical reaction occurs, which permits bounty of Active Oxygenation to happen each and every time you make use of it. That’s why millions and millions of bottles and tubes of TheraBreath products are sold every week in just the U.S. single-handedly!

2/ TheraBreath has turn out to be the most “comprehensible” unsullied breath system, comprising of Oral Rinse, Toothpaste, Breath Spray, intense PowerDrops, Oxygenating Chewing Gum, (all in both normal and Extra Strength editions), together with Nasal Sinus Drops and ZOX Breath Lozenges, and Fresh Breath Strips, all intended to hit the origin of the trouble all through the day with the maximum of expediency. A few Breath-refreshing systems depend exclusively on mouthwash to get rid of Bad Breath(Halitosis).

3/ TheraBreath Toothpaste is also found in a Fluoride edition which protects against decay and tooth sensitivity, in addition to a non-fluoride edition which takes in Xylitol to protect against decay. Fluoride has also been revealed to be a successful de-sensitizing mediator. A few of the other “Anti-Halitosis” systems do not take in any Fluoride at all. In both the ways, TheraBreath Toothpaste helps to protect against decay, on top of Bad Breath (Halitosis), dreadful tastes, and dry mouth.

4/ We have added extremely strong Whole Leaf Aloe Vera to our toothpaste. Current research in Asia has revealed that Aloe Vera improves the body’s capability to form collagen, which also reinforces feeble and inflamed gums to restore to health more rapidly. Bleeding gums make available a protein source to the bacteria that produce Bad Breath (Halitosis). No other “anti- Halitosis” process takes in this type of Aloe Vera to fight this supplementary trouble.

5/ Therabreath toothpaste does not have Saccharin. A lot of other breath-refreshing products like Oxyfresh, TriOral, and Closys II have saccharin. Saccharin has been known to be carcinogenic in lab animals and the state of California has lately made available a long term research on its pessimistic consequences. In addition to this, for a few people, Saccharin produces a bitter savor, as a result of one of the chemical compounds formed during Saccharin’s chemical breakdown.

6/ TheraBreath toothpaste does not have Sodium Lauryl Sulfate (a strong detergent), which along with other things has been known to be linked to an augmented occurrence of canker sores. Nearly all toothpastes like TriOral and Oxyfresh have this chemical. Research has revealed that Sodium Lauryl Sulfate should not be applied by those who experience canker sores, those who are diabetic or those who experience dry mouth.

Toothpaste that contain Sodium Lauryl Sulfate will cause high levels of bubbles in the mouth. You will be better off rinsing out these odour-causing bacteria from your mouth by brushing more often.

7/ TheraBreath toothpaste is in reality a gel. Chemically speaking, gels are to great extent smaller molecules than pastes, permitting deeper infiltration under the surface of the tongue. TheraBreath toothpaste also have first showing tooth polishing and whitening agents, so as to maintain your smile white and dazzling, however without the harmful abrasives. They are animal cruelty-free and are not damaging to the atmosphere. And, we’ve lately got Kosher guarantee on all of our rinses, toothpastes, sprays, drops, and mints. This implies that we make use of simply pure vegetable or mineral based components – no animal or animal-based components.

8/ All of our toothpastes now have a new variety of mineral protectant known as Polypyrophosphate machinery. On the whole, these natural minerals stop calculus, tartar and plaque from attaching to tooth enamel, resulting in cleaner teeth and improved gums.

No other “breath” toothpaste has these valuable minerals. Actually, only a few manufacturers have worried to spend the funds to put in this to their formulas.

Well, I guess their bottom line comes prior to your gum line!

Source by Bosun Sogeke


Backbone Fever

Dengue fever is transmitted by mosquitoes, Aedes aegypti, that usually occur in the tropics. It is caused by 4 related virus serotypes of flavivirus. Backbone fever is another name for dengue fever because it can extremely cause pain. Mosquitoes usually bite at dawn and dusk but can also bite anytime especially in dark areas, indoors and during cloudy and rainy weather.

Incubation of dengue fever ranges from five to fifteen days before signs appear on the infected person. It usually starts with fever, headache, swollen glands, joint pains and rash. There is rapid increase in body temperature and low heart rate. Other signs can also be pain behind the eyes. Sign of dengue fever lasts up to four days and is followed by sudden drop of temperature and sweating. There will be a day or two of normal body temperature then a second rise in body temperature followed by pinkish rash on the skin with bleeding gums and red soles and palms. Clinical test will show result of low platelet count.

For Dengue hemorrhagic fever (DHF), this is a severe case of dengue, will show higher body temperature and there can be bleeding of nose, ears, moth and blood may also ooze from the skin pores. It can also cause vascular leak syndrome in which fluids in the blood vessel leaks through the skin and goes into spaces around the belly and lungs. Blood pressure will fall due to fluid loss and can lead to Dengue shock syndrome (DSS). Dengue can affect other body organs that may lead to liver dysfunction, gastroenteritis, renal impairment and meningo-encephalitis.

Diagnosis of dengue is through clinical tests. Complete blood count will show low platelet count or called thrombocytopenia. Patients with dengue also show positive result in tourniquet test. There is also bruising, bloody diarrhea, vomiting, and bleeding. And plasma leakage is evident. In defining primary and secondary cases of dengue, Rapid Diagnostic test is used to avoid turning into life threatening fever.

Since dengue is caused by virus, there is no specific antibiotic to treat it. The treatments concern is to give patients relief from its symptoms. To prevent dehydration, supplementation of intravenous fluid and oral hydration therapy is recommended. It is critical to monitor vital signs too. Platelet transfusion may also arise depending on the severity of the disease. Rest is also required for patients to recover and regain strength for faster recover.

The use of no steroidal anti-inflammatory drugs and aspirin should only be taken if prescribed by doctor to avoid worsening hemorrhage. Patients can use paracetamol for joint and muscle pain. Dengue fever can be prevented by interrupting transmission of the virus. Patients can wear long sleeves and pants. Netting can also be used. Use of skin repellant is also advised. Try to limit exposure to mosquitoes by avoiding going out before sunset and after sunrise. Emptying stagnant water from trash cans, tin cans, flower pots and old tires can also help in removing places where mosquitoes live.

There is no vaccine available for dengue fever so it is best to be cautious and avoid areas where you can get it. Seek medical help if you think you have the said symptoms for correct diagnosis.

Source by Sunnez Madsen


Underarm Whitening Cream – Are There Creams to Whiten Dark Underarms?

Having dark underarms is more common than most people think, and it’s not something people generally talk about with their friends, or want to focus on.

If you are embarrassed by dark under arms, don’t think that it’s a problem that you are stuck with. There are many commercial and at home options to eliminate under arm staining.

There are many creams you can buy to whiten skin – and they can be used for dark patches, however can contain ingredients like hydoquinone that are irritating for sensitive underarm areas.

There are many natural cream alternatives that use ingredients like licorice extract as an active ingredient – which is a natural bleaching agent and is much gentler on sensitive areas like the bikini line and under arms.

If you are going to choose an underarm cream rather than make your own like the one below, make sure you choose a natural plant based whitening cream containing licorice, kojic acid or lemon as a lightening agent.

There are many natural substances in foods and other resources that can naturally lighten underarms in a few weeks.

You can make several different natural remedies at home using oils, juices, baking soda and teas to gently lighten skin.

Many ingredients can be applied to gently lighten darkened areas over a few weeks, and then used to maintain problem areas once a month.

Here are some naturally occurring skin lighteners:

Almond Oil is an excellent light moisturizer on it’s own with mild lightening properties that can also be used as a base to add several other lightening essential oils and spices to.

Horseradish is a little on the tingly side, but works well for bleaching skin.

Turmeric is a spice that has bleaching capabilities and can be used as an infusion added to oils, serums and masks.

Yogurt has natural bleaching properties and can be applied directly to skin or used as a base that you can add other lightening ingredients to.

Licorice Extract is used in many natural lightening products for its brightening properties.

Cucumber juice squeezed from a cucumber is slightly lightening for skin.

Kojic Acid is derived from a fungi used for making soy sauce and brightens skin.

Lemon Juice is a stronger lightener for skin and can be applied direct or added to creams and masks. You can also use lemon essential oil.

Chamomile Tea (strong brew) is another gentle whitening ingredient that can be used direct or added to other lightening ingredients.

Baking Soda has been used in toothpastes to brighten teeth and can also be used for skin.

Grapefruit not only lightens skin but also contains enzymes that neutralize body odors making it a fantastic additive for an underarm lightening solution. You can also use grapefruit essential oil.

The easiest way to use these ingredients is by blending juices or oils together and applying them direct to skin with a sponge or wash cloth.

Below are some easy underarm lightening recipes to make at home:

Almond Turmeric Oil Serum:

1/2 cup Almond oil

1/2 teaspoon Turmeric

Preferable but optional – few drops of lemon or grapefruit oil.

Add the turmeric to the almond oil and allow to infuse for at least half an hour. Shake and apply this oil to dark areas twice daily for a month.

Juice Skin Lightening:

Make a juice of any of the liquid ingredients above with equal parts of all juices. If you have all of these ingredients that’s great, if not just mix what you do have together and apply it twice daily by sponging the liquid onto dark areas. Pat away excess lightly and allow to dry. You can also add a teaspoon of yogurt to this blend.

Baking Soda Lightening Paste:

Use 3 tablespoons of any of the juices above and a teaspoon of unsweetened yogurt with two tablespoons of baking soda. Apply this paste for ten minutes before showering then wash off.

Homemade Underarm Cream:

Melt 1/2 cup of Almond oil with 2 tablespoons of beeswax until combined. After it has cooled to a luke warm temperature, add a few drops of licorice extract, a squeeze of lemon juice or few drops of lemon oil, a pinch of turmeric powder and 5 drops of Japanese soy sauce. You can also use a teaspoon of cucumber juice if you wish.

Allow to cool and apply the cream twice daily to underarms. Store in a clean container in the fridge and use within 6 weeks.

These are some simple underarm lightening recipes to make at home. You can vary and adapt these recipes to suit your own needs and depending on available ingredients.

There are many more specific recipes including potent serums and peels you can make for lightening and other skin conditions.

I hope you enjoy trying these lightening recipes and resulting lighter underarms.

Source by Mia Gordon


Lumineers – A New Type of Dental Veneer

If you dream of having a perfect smile, but the thought of having veneers applied to your teeth makes you wince in pain, you’ll be happy to know there is a new, pain-free alternative to help you get a fantastic looking smile. Lumineers are porcelain coverings, made from a patented type of porcelain known as Cerinate, applied directly to your teeth. Unlike porcelain veneers, your dentist can apply these contact lens-thin “smile shapers” to teeth without any grinding or shaving. They can be applied without the use of anesthesia, so no shots are required.

Porcelain veneers, also known as “dental porcelain laminates,” are wafer-thin shells that bond to teeth. Most traditional veneers require that your dentist grind down sensitive tooth structure for a good fit. They are permanent, custom-shaped

and require the removal of roughly .5 mm of the original tooth to allow space for the new veneer.

Lumineers laminates are thinner (.2mm); roughly the thickness of a contact-lens. The original tooth structure needn’t be shaped for placement and, if desired, Lumineers can be removed. It is claimed that Lumineers resist micro-leakage and micro-cracking more so than traditional porcelain veneers. Unlike other porcelain veneers, you won’t need to wear temporary veneers until the Lumineers are created. Lumineers are expected to last just as long as traditional porcelain veneers and normally cost less than traditional dental laminates.

In addition to being made of thin, porous porcelain, both products offer permanent whitening with no staining or discoloration. Both Lumineers and traditional porcelain laminates can strengthen, lengthen and shape your teeth. They can be used to repair minor tooth imperfections, are stain proof, natural in appearance, and highly resilient. This procedure does not hurt, it is fast, and in most cases, affordable.

Lumineers can be a more comfortable and time-saving solution for adults who are considering braces. If your bite problem isn’t severe, Lumineers will change the shape and alignment of your teeth, making them look straighter and more uniform. They will help restore and strengthen teeth and aid in preventing wear over time.

There may also be some disadvantages to Lumineers. As there is little to no tooth reduction needed for Lumineer porcelain veneers, there is a limit to how much smile correction can be accomplished. This can also lead to bulky appearing and feeling veneers in some cases. Also, if you suffer from bruxism, clenching or grinding of your teeth, veneers can be damaged, chipped or cracked.

Since these are a little thinner than the average veneer, it actually requires even more skill and artistry on the part of the cosmetic dentist and the laboratory. Color management is challenging even with thick porcelain. When it is three-tenths of an inch thick, as these are, it is even more demanding for the laboratory and the cosmetic dentist. The thinness also makes the shaping of the teeth trickier. It is a good idea to seek the services of an expert cosmetic dentist, and make sure to view the dentist’s previous work with Lumineers. Hue, chroma, translucency, color depth, brightness, and highlights, all need to be handled correctly for you to have a beautiful smile.

Source by Budda Oliver


How to Clean Your Tongue At Home

Most people dutifully brush their teeth when they wake up and again before they go to bed, but far fewer take the time to brush their tongue. That’s a shame since tongues need cleaning too. The surface of your tongue is covered with tiny bumps called papillae. These papillae house the taste buds that allow you to enjoy the sweet taste of an ice cream cone or the salty taste of a potato chip. But they can also harbor bacteria, food particles and dead skin cells. Yuck! That’s why it’s important to take a little extra time to clean your tongue at home.

How to Clean Your Tongue at Home

You don’t have to have any special equipment to clean your tongue, although a tongue scraper can make the job easier. A tongue scraper is the best alternative for people who gag easily. To do a thorough tongue cleaning, you have to be able to reach the back of your tongue since there’s where lots of the food debris and bacteria are hiding. A tongue scraper makes it easier to do that.

How to Use a Tongue Scraper

You can buy a tongue scraper at many drugstores and online. You can find inexpensive ones made of plastic at most drugstores, but for just a little more you can get a stainless steel one that will last longer and will be easier to clean.

Once you have a tongue scraper, you’re ready to get started. Open your mouth and place the tongue scraper as far back in your mouth as you comfortably can. Press down gently and move the scraper forward, taking care not to apply too much force. Rinse the scraper with water to remove any debris. Then move to another area of the tongue and repeat the process using light pressure, taking care to rinse after each scraping. You should be able to cover your tongue with three scrapes. Once you’ve finished, rinse your mouth thoroughly with warm water, and swish an anti-bacterial mouthwash around in your mouth.

It’s important to not to be too aggressive when you scrape your tongue, since you can damage the delicate taste buds. Be gentle. You want to keep your tongue healthy so you can enjoy the taste of your food.

You Can Use a Toothbrush to Clean Your Tongue Too

If you don’t have a tongue scraper, use a soft tooth brush to gently clean your tongue using light pressure. Wash the bristles in warm water after each pass. You may have to run the toothbrush over your tongue a few additional times since a toothbrush doesn’t do the job as effectively as a tongue scraper. Once you’ve finished, thoroughly rinse your mouth.

Examine your tongue, and make sure it looks clean and healthy. If you notice a white coating on your tongue that persists after brushing, talk to your doctor or dentist. It could be oral thrush. Thrush is a fungal infection that can appear after taking antibiotics or if your immune system is suppressed. If you have this condition, it’s important to find out why since it can be a sign of a health problem such as diabetes, an immune deficiency problem. It’s also more common when you’re taking certain medications such as antibiotics or prednisone.

The Bottom Line?

It’s important to know how to clean your tongue at home to improve oral hygiene and prevent bad breath. Most cases of halitosis are caused by bacteria in the mouth that produce smelly substances. Brushing your tongue or scraping it with tongue scraper can help to prevent this problem. Clean your tongue thoroughly – do it for your oral health.

Source by Dr. Kristie Leong M.D.


The Range of Expertise of a Dentist

Dentists have a much wider scope of care than many people are aware of. They are not only adept at filling cavities and whitening teeth, but did you know that many doctors specialize in certain areas? This allows the general practicing tooth doctors to cater to a broader range of the community’s needs. This article will lay out their regular duties, as well as the many specialty areas practiced by them.

Among the office management duties that go along with any business or medical practice, general dentists’ duties include educating their patients on proper oral care and oral disease prevention. They also perform routine cleanings, checkups, x-rays and preventive methods, cavity care, sealant application, diagnostics and even some oral surgery.

Years ago, if someone needed braces, they would expect to see an orthodontist. These days, it’s possible that your family doctor also specializes in orthodontia. This is one example of how the industry is shifting to create better service and marketability for them.

Below are some of the areas of specialty many practice:

-Endodontics: Focus on root canals and related surgery. These types of doctors deal with tissues surrounding the root of the tooth.

-Orthodontics: These dental practitioner correct improper bites, irregularity and misaligned jaws

-Pediatric Dentistry: Tooth doctors who focus on children’s dental care.

-Oral Pathology: They identify and manage the treatment needs of the oral and maxillofacial areas

-Oral & Maxillofacial Surgery: These doctors perform surgery to treat injuries, disease or malformations in the jaw, face and even neck areas as they relate to the bones and tissues of the jaw region.

-Prosthodontics: Doctors who specialize in prosthetics, regarding teeth or bone implants of the oral and jaw area.

-Public Health Dentistry: These dental practitioners work in preventing dental diseases and promoting dental health via the use of organized community efforts.

-Veterinary Dentistry: This area of specialty among oral doctor focuses on the dental needs of animals.

Aside from the above areas of expertise that at least 20% of all dental practitioners specialize in, the vast majority of general practitioners perform cosmetic dental treatment and procedures to improve the look of teeth and enhance the confidence of their patients.

As you can now see, oral doctor are bringing more to the table in terms of treatment and care options available under their roof. If you find yourself in need of any of the above- mentioned areas of care, begin by contacting your family dental practitioner. You may be able to receive the care you need.

Source by Anna Woodward


I Review BitClub Network – Just Another Online Money Scheme?

Thanks for taking the time to read this BitClub Network Review! I’ve done some extensive research into the company, including talking to the creator of the compensation plan and business model, to get a full understanding of BitClub and the legitimacy of the program.

So let’s get straight to the point: “Is BitClub Network legit… or is it a scam?”

To answer that question we need to understand how mining operations work. There are literally hundreds of bitcoin mining operations going on right now out there on the internet that pretty much anybody can buy into.

BitClub Network is exactly that: a legitimate bitcoin mining operation with one huge draw that separates them from the rest of the mining operations out there: when you refer people, you get paid!

No other mining operation out there allows you to earn bitcoin passively every day and also have the compounding effect of network marketing working to help amplify and maximize your earnings in a short period of time.

This is one of the main reasons why BitClub Network is gaining so much momentum so fast.

So here’s how it works…

BitClub Network allows you to buy shares in their mining pools and get paid every day for 1000 days per share that you purchase. They currently have 3 mining pools that you can purchase shares from.

Depending on which of the BitClub Mining Pools you buy into, a percentage of your daily earnings will go towards buying more shares. So let’s say you buy into all three BCN mining pools today…

You will earn passive Bitcoin every day for 1000 days starting immediately. Then let’s say it takes 20 days to earn another share in all three pools (hypothetically), then you’d still have 980 days to earn on your original share PLUS another 1000 days beginning on the 20th day for the newly acquired shares. As time progresses the compound effect will kick in and you could easily see your potential earnings grow by as much as 10 or 20 times per day.


Keep in mind… I’ve said nothing so far about recruiting or building an MLM team yet.

Next MAJOR question: “do I need to recruit to make money in bitclub network?”

Answer: NO!

As I’ve just described you do NOT need to recruit a bunch of people to make money in BCN. But you may want to. It will only amplify and maximize your results, BIG TIME!

Remember the compound effect… that works when you’re building a team in BCN also. So you can see your potential earnings skyrocket much faster if you build a team. But it’s absolutely NOT necessary.

“How is Bitclub Network different than other Bitcoin Mining Operations?”

Bitclub Network is superior to the traditional mining operations in that everyday a percentage of your earnings goes back into BCN’s mining operation. Remember, you get more shares in the earnings when this happens… But what does bitclub network use your funds for???


The technology, computation requirements, logistics, and processing speeds are constantly needing to be upgraded and modified to keep up with demands. For that reason, BitClub network uses your “percentage” of repurchases to upgrade to bigger, better, faster, leaner, meaner, and more powerful equipment. Therefore, where other mining operations fizzle out, Bitclub has far more predictable and stable earnings during the course of each operation.

Again… I cannot emphasize this enough: each day a percent of your earnings goes towards buying more shares in each pool you buy into (partial shares if you will). This eventually adds up to more and more full shares, of which you earn passive daily income potentially for the life of the company as each share you earn has a life span of 1000 days.

As long as the company stays a float, you are earning income!

“Are there any hidden costs, fees or monthly membership dues to pay?”


Just a one-time $99 membership fee plus, depending on which pool you buy shares from, the initial cost of purchasing shares. After that there are no other costs/fees/dues associated to join Bitclub network.

Mining pool 1 ($500)

Mining pool 2 ($1000)

Mining pool 3 ($2000)

I highly recommend to buy into all 3 pools as fast as you can. That’s only going to cost you $3599 and then you are in business and earning daily. Conservatively, the way Bitclub network pays, you could see an ROI as early as 1 year without building a team. Everything after that is pure profit depending on the market value of BitCoin.

For a more detailed BitClub Network Review make sure you click the bitclub network review link below!

Source by Garry Regier


Top 10 Tips for Creating a Successful Dental Advertising Newsletter

Creating a dental newsletter is a leading dental advertising technique, not only because it keeps the practice’s name regularly in front of current patients, but because a newsletter can increase referrals, increase brand awareness, create stronger practice/patient relationships, improve patient satisfaction and loyalty, and improve lifetime-value of clients. Read on to learn the top ten tips for creating your own dental advertising newsletter.

1. Do Your Research

A big blunder many people make is to just dive into making the dental advertising newsletter. It’s important to do your research – what kind of patients do you have? What is their main demographic? Who is the main decision maker in most households? You can also study newsletters from other dental practices and companies to get ideas on what type of newsletter you’d like to create.

2. Pick a Name

Instead of picking a generic name like “Dr. Smith’s Dental Newsletter,” be creative when choosing a name for your dental advertising newsletter. Clever names make the newsletter sound more fun to read and improve its marketability. Examples include: “Nothing but the Tooth,” “The Brush & Floss Daily News,” or the “Periodontal Periodical.” Have fun with it and your patients will too!

3. Avoid Advertorials

Although technically an advertising vehicle, your newsletter is should incorporate education and be informative to your patients. If the articles in your newsletter are well-written and personal, they will engage your clients and accomplish the goal of the newsletter – to create a stronger relationship with your patients.

4. Don’t Rely on the Internet

Many practices think an email newsletter is just as good as one that goes out in the mail to their patient’s homes, but this couldn’t be further from the truth. While email is a good way to reach patients (you could even email them and let them know they’ll be receiving a newsletter in the mail soon), a print newsletter provides tangibility and credibility that a simple email just can’t provide. Not to mention needing 100% of your patients email addresses versus having 100% of their mailing addresses, email readership remains flat at about 22%. Once brought into the home, a printed patient newsletter provides a constant reminder to your clients, where an email can be quickly deleted and soon “out of sight, out of mind”. In addition, 90% of the 18-49 consumer group actually welcome, read and respond to printed mailed materials.

5. Write to Your Patients

Your patients don’t want to be talked down to, but they also don’t know all the technical jargon you may use with other dentists. Talk to your clients the way you would talk to one of your non-dentist friends. Don’t purposefully use big words when smaller ones will do, and don’t assume they’ll automatically know certain dental terms or abbreviations.

6. Proofread, Edit, then Proofread Some More

Your dental advertising newsletter is a reflection of your dental practice. And if your newsletter has many errors, your patients might assume you’re careless in all aspects of the practice. Have several people proofread each story, not only to make sure there are no misspellings or grammatical errors, but so you can have several perspectives as well.

7. Draw Readers in From the Start

You wouldn’t buy a magazine at the supermarket if it was just a bunch of plain words on the cover, right? Make sure to “sell” your dental advertising newsletter by putting a story that packs a punch right on the front page. If you draw readers in from the very start, they’re more likely to read through the entire newsletter.

8. Don’t Hog the Spotlight

Readers are bound to get bored of reading all about Dr. Smith, so encourage various employees to participate in the newsletter by letting them write articles from their perspective in their area of expertise. Spotlight patients, community events, your charitable efforts and introduce new products. This will give your dental advertising newsletter a more interesting, comprehensive feel.

9. Don’t Forget the Add-Ons!

Many dental practices spend so much time focusing on the actual practice that they forget to sell some of their add-on services that could bring in significant additional revenue. Consider devoting at least one article per newsletter to highlight one of your higher cost or lesser known services such as teeth whitening or adult braces, create urgency to respond by offering a time limited special consultation. Many patients will consider coming in for additional services when they know more about them.

10. When in Doubt – Don’t DIY

Professionally produced patient newsletters represent the single most effective marketing tool for dental practices, so why gamble on doing it yourself. One of the biggest challenges dental practices can have is trying to create their own newsletter, and then maintain consistency. If you or your employees are unable to spend time researching, taking photos and creating really interesting patient centered content, seek the help of a professional dental advertising company.

A team of experts can create a newsletter that reflects your specific practice philosophies, speaks to your main patient demographic and the decision makers of the household, and many professional dental advertising companies even offer mailing services and call tracking to help track the ROI on your dental advertising investment. Start creating stronger practice/patient relationships and bringing in more quality patients with your very own dental advertising newsletter today!

Source by Sarah Simmons


Healthcare Marketing – Easy Ways to Get More Patients

Doctors today are looking for new ways to market their practice. With the recession in full force and shrinking reimbursements, doctors are looking for ways to market themselves more effectively. Times have changes and doctors are finding it more difficult to attract their ideal new patients and bring back existing patients because many are putting their own healthcare on hold. These changes have caused doctors income to decline while malpractice insurance and expenses continue to rise. Challenging insurance plans are forcing doctors to focus on the business side of building their practice.

But one marketing expert is helping doctors with their marketing and showing them that their success is their own responsibility and that they can actually thrive in any economy. Doctor Success Academy, began working with doctors to teach them marketing skills they unfortunately were not taught in medical school. “Doctors kept come to us to learn advertising and marketing ideas that work. Because of our extensive knowledge in marketing and buying psychology. We know what it takes to attract new patients, so we just apply these strategies in different niches and it works.”

Alegria recommends 5 things doctors can do to attract more patients:

1. Target Your Marketing: Doctors tend to be sold advertising ideas that just don’t work by sales reps who encourage them to promote themselves through brand awareness. A doctor can spend less and get much better results with target marketing. Defining exactly who they want to target and sending the right message to that audience that connects. By defining a specific niche and targeting them with the right message doctors are seeing a significant increase in response sometimes by as much as 300%.

2. Community Marketing Works: Most patients reside within a 3 miles of the practice they select. That means that by targeting prospects that live in neighborhoods close to the practice you can. Doctors I work with are getting amazing results with direct mail which target this market. By targeting their message to those candidates most likely to become new patients it makes things a lot easier.

3. Use Guarantees: A doctor can’t guarantee a cure, but they can guarantee other things like guaranteeing they will not have to wait more than 5 minutes in the waiting room or guaranteeing satisfaction. This is a very effective strategy because you immediately create a unique selling proposition and that helps to attract patients. Many doctors fear this strategy because they don’t want to be taken advantage of but the reality is that very few patients will take you up on the refund. On the other hand the guarantee will influence the buying decision because it makes the decision easy.

4.The Irresistible Offer: Doctors spend too much time hoping for patients and referrals and need to focus on attracting patients. To do this they should find ways to make it easy for people to try out their service. One strategy is to offer a free exam. This strategy called risk reversal puts all the risk on you and not the patient which makes it easy for them to choose and opens the doors for many more potential patients to try you out.

5. Emotional Marketing: Studies show you have 3.5 seconds to get the prospects attention. To be able to get someone’s attention in such a short period of time you need to use emotional marketing that will grab the prospects attention and make them say “Hey, that’s me”. For example to target people who want teeth whitening you could say, “You Could Have Celebrity White Teeth In 27 Hours” for back pain you could say “Back Pain Relief Without Surgery or Drugs”. If someone has been thinking about either of these problems this is going to grab their attention immediately.

Chiropractors, Dentists, Podiatrists and all doctors must focus on the business aspect of their practice and focus on marketing that works to attract a constant flow of new patients and keep current patients for life.

Source by Henry Alegria